Production Logos

Choosing which professional production logo to use required a little research. This is because we needed to use a production logo of a company who are known for producing films of the thriller genre. 

Newline Cinema is the logo we finally chose, after our research. Newline Cinema have been involved in the following thrillers; The Evil Dead, Copkiller, Relentless, Hit List, The Hidden. Because of this, we decided that Newline Cinema was the right professional production company use. 

Creating our own production logo was more of a challenging task. There were decisions to make regarding the theme, name, colours, and dynamic entrance. This logo had to convey the thriller genre in a subtle, professional but effective way. The logo we created is below. 

We decided to use binary oppositions, black and white; this is to connote good and evil, innocent and guilty, there and gone. We thought this was fitting because our main story line is about a baby being kidnaped. Another reason for our choice of colour is that black and white are together can be quite sinister colours when used correctly. They're also very definitive, in the same way the story line is; the baby is there and then gone. 

The image of a black and white animated eye makes the viewer feel almost as they're being watched in a creepy way, which coincides again with our opening scene, in the way that the mother of the baby is being watched in the same way. It is also just a plain, simple animation, which looked quite good as a logo for our production.

The sans serif font is in bold, black, uppercase letters. The purpose of this is so it stands out, and looks clear, and aggressive. 

First, there is a plain white screen, after a short time the logo appears in the centre of the screen alone. This is so the viewer can focus on the logo, and have time to make it out. Then, the first word of the two, 'WHITE' quickly fades in to it's position, shortly followed by the second word of the two, 'PRODUCTIONS' which fades in quickly. The purpose of them all appearing separately was to emphasise each individual one, and make them seem factual, bold and aggressive.